All In (2023)
The 2023 All In, also promoted as All In London at Wembley Stadium or simply All In London, was the second All In professional wrestling pay-per-view (PPV) event. It was the first edition of the event to be produced by the American promotion All Elite Wrestling (AEW) after the inaugural All In was held independently in September 2018, which subsequently inspired the formation of AEW in January 2019. The event took place during the United Kingdom's August Bank Holiday weekend on August 27, 2023, at Wembley Stadium in London, England, UK. This marked AEW's debut in the United Kingdom, their first PPV event held outside of North America, and the company's first event to be held in an association football stadium.
All In | |||
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Promotional poster featuring Better Than You Bay Bay (MJF and Adam Cole) | |||
Promotion | All Elite Wrestling | ||
Date | August 27, 2023 | ||
City | London, England, United Kingdom | ||
Venue | Wembley Stadium | ||
Attendance | 72,265 | ||
Buy rate | c. 175,000-200,000 | ||
Tagline(s) | The Biggest Event in Wrestling History | ||
Pay-per-view chronology | |||
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All In chronology | |||
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All In was the first professional wrestling event held at present day Wembley Stadium, built during the 2000s, and was part of a celebration that marked the 100th anniversary of the original Wembley Stadium's opening. AEW subsequently promoted All In as the first professional wrestling event at the venue in over 30 years, after WWE's SummerSlam in 1992, which was held at the original stadium. First day ticket sales alone broke the promotion's previous records for attendance (beating the 2021 Grand Slam's figure of 20,177) and revenue (beating the 2023 Forbidden Door's figure of US$1.2 million). AEW officials claimed a total attendance of 81,035, which would have made All In the third-most attended wrestling event ever held, though local government data logged a turnstile attendance of 72,265.
Eleven matches were contested at the event, including two on the Zero Hour pre-show. In the main event, MJF defeated Adam Cole to retain the AEW World Championship. In other prominent matches, Will Ospreay defeated Chris Jericho, Eddie Kingston, Penta El Zero Miedo, Best Friends (Chuck Taylor and Trent Beretta), and Orange Cassidy defeated Blackpool Combat Club (Jon Moxley, Claudio Castagnoli, and Wheeler Yuta), Mike Santana, and Ortiz in a Stadium Stampede match, and CM Punk defeated Samoa Joe to retain the "Real World Championship", which was the opening bout. This would be Punk's final match in AEW as he was fired following a legitimate backstage altercation that happened at the event.