Aletta Stas-Bax
Aletta Stas-Bax (born 1965) is a Dutch entrepreneur and author. In 1988, together with her husband Peter Stas, she founded the watch company Frédérique Constant. The company initial strategy centered on producing classical luxury watches at an affordable price. This strategy was the basis of strong growth during the 2007–2008 financial crisis when consumers were looking for lower prices.
Aletta Stas-Bax | |
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Stas-Bax in 2017 | |
| Born | Aletta Françoise Frédérique Bax May 9, 1965 Den Helder, Netherlands |
| Alma mater | Leiden University |
| Occupation | Member of the executive board of Frederique Constant |
| Spouse | Peter Stas |
| Children | 2 |
| Website | Frederique Constant |
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