Affinion Group
CXLoyalty (formerly Affinion Group and CUC) is a private company based in Stamford, Connecticut that provides customer engagement and loyalty programs. Affinion designs, markets, and services programs that deal with customer relationships for other businesses. The company says it reaches 250 million consumers in 20 countries. In 2006, Affinion Group was cited by Forbes as number 321 on its list of largest private companies.
| Company type | Subsidiary |
|---|---|
| Industry | Loyalty marketing, Insurance, Identity theft protection, membership programs |
| Founded | 1973 |
| Headquarters | 6 High Ridge Park Road, Stamford, Connecticut, U.S. |
Key people | Todd Siegel (CEO) |
| Revenue | US 1.1698 billion 2015) |
Number of employees | 3,369 (2016) |
| Parent | JPMorgan Chase |
| Website | AffinionGroup.com |
In 2016, Affinion reported a worldwide workforce of approximately 3,000. As of March 2015, the company had not reported a profit since 2004. According to its Bloomberg Business profile at the end of 2014, Affinion had about 5,500 marketing partners, 59 million subscribers in membership and insurance services, and 62 million customers for loyalty programs and credit or debit card enhancement services. In 2021, CXLoyalty's Global Loyalty division was acquired by JPMorgan Chase. The remaining Global Customer Engagement division announced a rebranding to Tenerity, Inc. in April 2021.