9Lives
9Lives is the name of a brand name for cat food launched in 1959. Better known today by its mascot, Morris, it has four varieties of dry food (Daily Essentials, Plus Care, Indoor Complete and Long Life Formula), and five lines of wet food in various flavors.
| Product type | Cat food |
|---|---|
| Owner | Post Consumer Brands |
| Country | U.S. |
| Introduced | 1959 |
| Previous owners |
|
| Website | 9lives.com |
On April 28, 2023, Post Holdings completed the acquisition of multiple pet food brands from The J.M. Smucker Company for 1.2 billion dollars. 9Lives was one of the brands involved in the deal and is now marketed by Post Consumer Brands.
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