Hits Radio South Wales
Hits Radio South Wales is an Independent Local Radio station based in Swansea, Wales, owned and operated by Bauer Media Audio UK as part of the Hits Radio network. The station broadcasts to Swansea, Neath Port Talbot and east Carmarthenshire.
| |
|---|---|
| Broadcast area | Swansea, Neath Port Talbot and east Carmarthenshire |
| Frequency | FM: 96.4 MHz DAB: 12A |
| RDS | HITS S W |
| Branding | The Biggest Hits, The Biggest Throwbacks Across South Wales |
| Programming | |
| Format | CHR/Pop |
| Network | Hits Radio |
| Ownership | |
| Owner | Bauer Media Audio UK |
Sister stations | Greatest Hits Radio South Wales |
| History | |
First air date | 30 September 1974 (49 years ago) |
Former names | Swansea Sound (1974–1995) Sound Wave (1995–1998) The Wave (1998–2024) |
Former frequencies | 95.1 FM 1169 MW 1170 MW |
| Links | |
| Website | Hits Radio South Wales |
The station was known as The Wave between 1998 and 2024, having previously been named Sound Wave and Swansea Sound. As of December 2023, the station has a weekly audience of 85,000 listeners according to RAJAR.
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