4ME

4ME
Country	Australia
Network	Prime7; Seven Network;
Programming
Language(s)	English
Picture format	576i (SDTV) 16:9
Ownership
Owner	Prime Media Group; Brand New Media; Seven West Media;
History
Launched	18 September 2011
Closed	30 April 2016 (Prime7 markets); 19 May 2016 (Seven markets);
Replaced by	ishop TV (Prime); 7food network then a HD simulcast of 7mate (Seven);
Former names	Television 4 (2011); TV4ME (2011–2013);
Availability ; (at time of closure)
Terrestrial
Freeview Seven owned (virtual)	74/64
Freeview Prime affiliate (virtual)	64

4ME was a digital advertorial datacasting service that launched on 18 September 2011 by Prime Media Group and Brand New Media. It was formerly available to homes in the Prime7/GWN7 viewing area on channel 64, and the Seven-owned viewing area on channel 74 unless you were in an overlap market like the Sunshine Coast, in that case 4ME was both on channel 64 and 74. The channel was closed at midnight on 30 April 2016 in Prime regional areas after Brand New Media entered administration due to business troubles. 4ME later ceased broadcasting in Seven-owned areas on 19 May 2016.

As a datacasting channel, the content on the channel was regulated, it did consist of mostly information, and the scope for entertainment was limited. It showed mainly Australian made informational programs and infomercials, and as a datacasting service, it was prohibited from broadcasting programs that were wholly or substantially infotainment or lifestyle programs longer than 10 minutes.

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