30 by 30

30 by 30 (or 30x30) is a worldwide initiative for governments to designate 30% of Earth's land and ocean area as protected areas by 2030. The target was proposed by a 2019 article in Science Advances, "A Global Deal for Nature: Guiding principles, milestones, and targets", highlighting the need for expanded nature conservation efforts to mitigate climate change. Launched by the High Ambition Coalition for Nature and People in 2020, more than 50 nations had agreed to the initiative by January 2021, which has increased to more than 100 countries by October 2022.

Not to be confused with 30 for 30.

US$5 billion in funding for a project called the "Protecting Our Planet Challenge" was announced for the initiative in September 2021.

In December 2022, 30 by 30 was agreed at the COP15 meeting of the Convention on Biological Diversity, and became a target of the Kunming-Montreal Global Biodiversity Framework. This includes the G7 and European Union.

The initiative has attracted controversy over indigenous rights issues.

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