2018 NRA boycott

In February 2018, a boycott emerged against the U.S. gun rights advocacy group National Rifle Association of America (NRA) and its business affiliates. The boycott and social media activism campaign arose in the aftermath of the Stoneman Douglas High School shooting in Parkland, Florida. The NRA was criticized for its response, including its recommendation for schools to arm teachers and opposition to bans on certain weapons. Calls for companies to sever their ties to the NRA resulted in several companies discontinuing their business relationships with the NRA and cancelling discount programs offered to NRA members. The boycott extended to Canada where Mountain Equipment Co-op and the Running Room cut supplier relationships with Vista Outdoor. Public pressure also caused a number of gun retailers to increase the age required to buy firearms and place other restrictions on gun sales.