2012 24 Hours of Daytona

The 2012 Rolex 24 at Daytona was a long-distance motor race for sports cars conforming to the regulations of the Grand-Am Road Racing series. The race was held over a duration of 24 hours, starting at 3:30pm on Saturday, January 28, finishing at 3:30pm the following day. The race was held on the sports car version of Daytona International Speedway, which includes only a portion of the NASCAR Superspeedway course and a loop of circuit which winds through the infield of the speedway.

2012 was the 50th running of the race which had begun as a three-hour duration sports car race in 1962. The race was also the opening round of the 2012 Rolex Sports Car Series season. A field of 14 Daytona Prototypes took the start of the race along with a grid of 44 of the slower roadcar-based Grand Touring class cars.

This race also was part of the inaugural North American Endurance Championship.