2011 MTV Video Music Aid Japan
The 2011 MTV Video Music Aid Japan were held in Chiba on June 25, 2011, at the Makuhari Messe. The VMAJ were the culmination of MTV Japan's Music of Hope campaign, the channel's multiplatform response to the 2011 Tōhoku earthquake and tsunami. The 2011 awards were marked the ten-year anniversary of the MTV Video Music Awards Japan.
| 2011 MTV Video Music Aid Japan | |
|---|---|
| Date | June 25, 2011 |
| Location | Makuhari Messe |
| Hosted by | AKB48 Wei Son Kozue Akimoto, Marie Ishikawa, Shion Miyawaki from Shibuhara Girls |
| Television/radio coverage | |
| Network | MTV Japan |
On May 1, a pre-event to promote the awards was held, starting at 4 pm (JST) at the Yoyogi National Gymnasium. Performers included the singer Nishino Kana and the boy band MBLAQ. Additionally, MTV Japan donated 10 Yens per vote to the Japanese Red Cross.
Lady Gaga opened the show trapped in a giant spider web for her performance of "The Edge of Glory", the latest single from her third album Born This Way. Later, Gaga climbed to the top of the stage to a custom-made spider-shaped piano inspired by Maman, the ten-metre Louise Bourgeois sculpture located in Roppongi Hills in Tokyo, and performed "Born This Way".
The winners were announced on July 2, on a special program. The big winner was Lady Gaga with three awards, including Video of the Year, Best Female Video and Best Dance Video.