2010 MTV Video Music Awards
The 2010 MTV Video Music Awards took place on September 12, 2010 at Nokia Theatre in Los Angeles, honoring the best music videos from the previous year. Chelsea Handler hosted the event, the first woman in sixteen years – since the 1994 MTV Video Music Awards – to do so.
| 2010 MTV Video Music Awards | |
|---|---|
| Date | Sunday, September 12, 2010 |
| Location | Nokia Theatre (Los Angeles, California) |
| Country | United States |
| Hosted by | Chelsea Handler |
| Most awards | Lady Gaga (8) |
| Most nominations | Lady Gaga (13) |
| Television/radio coverage | |
| Network | MTV and VH1 |
| Produced by | Jesse Ignjatovic Dave Sirulnick |
| Directed by | Hamish Hamilton |
Being nominated 13 times, Lady Gaga became the most-nominated artist in VMA history for a single year and subsequently became the first female artist to receive two nominations for Video of the Year when both "Bad Romance" and "Telephone" were nominated for the award. She was also the top winner of the night when "Telephone" won Best Collaboration and "Bad Romance" won seven separate awards including Video of the Year, bringing her total number of moonmen to eight. When she accepted her award for Video of the Year, she also announced the title of her second studio album, Born This Way and sang an excerpt from the title track. She accepted the award while wearing a dress complete with a hat, purse, and shoes all made entirely from cuts of raw meat which drew backlash from PETA.
Overall, the show grabbed 11.4 million viewers – the largest audience for a Video Music Awards show since 2002.