2010 Humanitarian Bowl

The 2010 Humanitarian Bowl (officially known as the UDrove Humanitarian Bowl) was the fourteenth edition of the college football bowl game, and was played at Bronco Stadium in Boise, Idaho, on the campus of Boise State University. The game started at 3:30 pm MST on Saturday, December 18, 2010 and was telecast on ESPN. The game featured the Fresno State Bulldogs from the Western Athletic Conference (WAC) versus the Northern Illinois Huskies from the Mid-American Conference (MAC). Despite the resignation of Jerry Kill, the Huskies' third-year coach, Northern Illinois defeated Fresno State 40–17.

2010 UDrove Humanitarian Bowl
14th Humanitarian Bowl
New Humanitarian Bowl Logo
1234 Total
Northern Illinois 617107 40
Fresno State 7307 17
DateDecember 18, 2010
Season2010
StadiumBronco Stadium
LocationBoise, Idaho
MVPQB Chandler Harnish, NIU
FavoriteNIU by 1
RefereeDan Romeo (Big 12)
Attendance25,449
PayoutUS$750,000 per team
United States TV coverage
NetworkESPN
AnnouncersCarter Blackburn, Brock Huard, Mike Bellotti and Shelley Smith
Nielsen ratings1.8 / 2.89M

UDrove was the new title sponsor of the game. UDrove is affiliated with the game's previous sponsor, Roady's Truck Stops.

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