1973 Los Angeles Rams season
The 1973 Los Angeles Rams season was the team's 36th year with the National Football League and the 28th season in Los Angeles. The Rams were 7–0 at home for the first time since 1945. On the road, the Rams were 5–2.
| 1973 Los Angeles Rams season | |
|---|---|
| Owner | Carroll Rosenbloom |
| Head coach | Chuck Knox |
| Home field | Los Angeles Memorial Coliseum |
| Results | |
| Record | 12–2 |
| Division place | 1st NFC West |
| Playoff finish | Lost Divisional Playoffs (at Cowboys) 16–27 |
| Uniform | |
The Rams donned new uniforms, which remained in use until 1994, their final season in Los Angeles, and though they moved to St. Louis in 1995, the uniform tradition continued until 1999, where they won Super Bowl XXXIV, and wore them for Super Bowl LIII. Among these changes, the Rams converted from white helmet horns to yellow helmet horns. The uniforms would return for their home games in 2018 and 2019.
The Rams finished the season with a 12–2 record and won the NFC West and appeared in the playoffs for the first time in the post-merger era. However, in their first post-merger playoff game, they lost to the Dallas Cowboys 27–16. This was the first of seven straight division titles for the Rams spanning from 1973 to 1979.