1969 Texas vs. Arkansas football game
The 1969 Texas vs. Arkansas football game, sometimes referred to as the "Game of the Century", was a college football game played on December 6 in which No. 1 Texas visited No. 2 Arkansas at Razorback Stadium in Fayetteville, Arkansas. The Longhorns came back from a 14–0 deficit after three quarters to win 15–14.
| Texas vs. Arkansas, 1969 The "Game of the Century" (1969 version) | |||||||||||||||||||
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| National Championship Game | |||||||||||||||||||
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| Date | December 6, 1969 | ||||||||||||||||||
| Season | 1969 | ||||||||||||||||||
| Stadium | Razorback Stadium | ||||||||||||||||||
| Location | Fayetteville, Arkansas | ||||||||||||||||||
| Referee | Carl Landiss | ||||||||||||||||||
| Attendance | 47,500 | ||||||||||||||||||
| United States TV coverage | |||||||||||||||||||
| Network | ABC | ||||||||||||||||||
| Announcers | Chris Schenkel and Bud Wilkinson | ||||||||||||||||||
| Nielsen ratings | 52.1 | ||||||||||||||||||
President Richard Nixon attended the game and established it as a national championship game by announcing he would award the winning team a presidential plaque declaring them "the number-one college football team in college football's one-hundredth year."
With a Nielsen rating of 52.1 (a 74 share), this was and remains as of 2023, the highest TV rating in American football history, college or professional.
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