1963–64 UCLA Bruins men's basketball team

The 1963–64 UCLA Bruins men's basketball team won its first NCAA National Basketball Championship under head coach John R. Wooden in his 16th year at UCLA. Assistant coach Jerry Norman convinced a reluctant Wooden to use the zone press, which the team had never utilized before. The press quickened the pace of the game and was influential in the first two national titles won by the Bruins, who were undersized.

1963–64 UCLA Bruins men's basketball
NCAA tournament National champions
AAWU regular season champions
ConferenceAthletic Association of Western Universities
Ranking
CoachesNo. 1
APNo. 1
Record30–0 (15–0 AAWU)
Head coach
Assistant coaches
CaptainWalt Hazzard
Jack Hirsch
Home arenaLos Angeles Memorial Sports Arena
1963–64 AAWU Conference men's basketball standings
ConfOverall
TeamW L PCTW L PCT
No. 1 UCLA150 1.000300  1.000
Stanford96 .6001510  .600
California87 .5331314  .481
USC69 .4001016  .385
Washington510 .333917  .346
Washington State213 .133521  .192
Rankings from AP Poll

In the national title game, the Bruins defeated Duke, coached by Vic Bubas, by the score of 98–83. Walt Hazzard of UCLA was named the tournament's Most Outstanding Player. It was the team's 30th consecutive win, played before 10,684 fans in Municipal Auditorium, Kansas City, Missouri, March 21, 1964.

High scorers were Gail Goodrich, 27 points; Kenny Washington, 26; Jack Hirsch, 13; and Hazzard, 11. Hazzard, Keith Erickson and Duke's Jeff Mullins fouled out of the game.

In the semi-final game, Erickson and Hazzard scored 28 and 19 points respectively to help UCLA to defeat Kansas State 90–84 on March 20.

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