1928 United States presidential election

The 1928 United States presidential election was the 36th quadrennial presidential election, held on Tuesday, November 6, 1928. Republican former Secretary of Commerce Herbert Hoover defeated the Democratic nominee, Governor Al Smith of New York. After President Calvin Coolidge declined to seek reelection, Hoover emerged as his party's frontrunner. As Hoover's party opponents failed to unite around a candidate, Hoover received a large majority of the vote at the 1928 Republican National Convention. The strong state of the economy discouraged some Democrats from running, and Smith was nominated on the first ballot of the 1928 Democratic National Convention. Hoover and Smith had been widely known as potential presidential candidates long before the 1928 campaign, and both were generally regarded as outstanding leaders. Both were newcomers to the presidential race and presented in their person and record an appeal of unknown potency to the electorate. Both faced serious discontent within their respective parties' membership, and both lacked the wholehearted support of their parties' organization.

1928 United States presidential election

November 6, 1928

531 members of the Electoral College
266 electoral votes needed to win
Turnout56.9% 8.0 pp
 
Nominee Herbert Hoover Al Smith
Party Republican Democratic
Home state California New York
Running mate Charles Curtis Joseph T. Robinson
Electoral vote 444 87
States carried 40 8
Popular vote 21,427,123 15,015,464
Percentage 58.2% 40.8%

Presidential election results map. Red denotes states won by Hoover/Curtis, blue denotes those won by Smith/Robinson. Numbers indicate the number of electoral votes allotted to each state.

President before election

Calvin Coolidge
Republican

Elected President

Herbert Hoover
Republican

In the end, the Republicans were identified with the booming economy of the 1920s, and Smith, a Roman Catholic, suffered politically from anti-Catholic prejudice, his opposition to Prohibition, and his association with the legacy of corruption by Tammany Hall. Hoover won a third straight Republican landslide and made substantial inroads in the traditionally-Democratic Solid South by winning several states that had not voted for a Republican since the end of Reconstruction. Hoover's victory made him the first president born west of the Mississippi River, and he is the most recent former member of the Cabinet to win a presidential election. Charles Curtis was elected vice president, becoming the first Native American and the first person with acknowledged non-European ancestry to reach that office, a feat that was not repeated until 2021, when Kamala Harris became vice president under President Joe Biden. Hoover would be the last Republican to win a presidential election until 1952.

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